Delicious, the librarians’ favorite social bookmarking tool, has gone through some major upheavals, which, like a roller coaster ride, can impact a queasy stomach.
Rumors of a shutdown of Delicious were greatly exaggerated, it turns out. After acquiring Delicious from the original developer in 2005, the financially fragile Yahoo! was looking to unload the much loved but unprofitable venture.
Yikes! After slaving over a hot keyboard bookmarking hundreds and even thousands of bookmarks, would your precious listing of sites be on the chopping block? Would your work end up burned to a crisp? No worry, as you were able to migrate your bookmarks to the alternative Digg.
Then, another turn of events: AVOS Systems, consisting of former YouTube founders, saved the day by buying Delicious in 2011. AVOS is re-designing Delicious, re-launching it with new social networking bells and whistles.
But can you trust AVOS not to screw it up? Will this still be your beloved Delicious when they get through tinkering with the original recipe? The new beta version of Delicious was launched perhaps prematurely, because it had bugs and imperfections that could make you feel nervous, seeing your familiar Delicious looking like a messed up omelet, not to mention inaccessible busy servers not experienced under the previous ownership. But the company blog has assured everyone that things are under control and that things will turn out okay. And uh-oh, if you missed the new owners’ deadline to migrate your bookmarks to Digg, you’re stuck and out of luck. You better hope the new reincarnation is as advertised.
But if your stomach likes new taste sensations, you might be in for a treat. AVOS appears to be very imaginative and on the cutting edge, promising to take a previously solid but bland Delicious to some new heights, finding new ways to extend the social bookmarking concept. A little excitement for Delicious might not be a bad thing—pass the hot sauce.
In fact, here’s the latest news: AVOS has bought trunk.ly and will integrate it into Delicious. Trunk.ly collects in one place what is shared or liked in Facebook, Twitter, and LinkedIn.
Wow, can your stomach handle that? Where’s the Pepto-Bismol?